Honest Funeral

The full toolkit

Save $2,000 to $5,000. Or your $199 back.

Families typically save thousands on funeral arrangement when they compare two or three homes with our help. We charge a flat $199for the toolkit — refundable in 14 days if you didn’t save anything. We never take a cent from any funeral home.

Real numbers

What does saving $5,000 actually look like?

Three illustrative scenarios, based on the price ranges we see from funeral homes across the US. Names are placeholders. Dollar figures are real spreads between predatory pricing and fair-range pricing for the same goods and services.

The Anderson family

suburban Ohio

Direct cremation, no service

What the funeral home quoted
  • Basic services fee(predatory)$3,400
  • Cremation(predatory)$1,800
  • “Required” alternative container(not actually required)$1,200
  • Identification viewing(upsell)$400
  • Memorial package(upsell)$1,500
  • Urn (funeral home)(markup)$850
  • Cash advances$400
Total$9,550
What they paid after the toolkit
  • Basic services fee(fair range)$2,000
  • Cremation(fair range)$800
  • Container(FTC rule — no extra charge required)—
  • Identification viewing(declined)—
  • Memorial package(declined)—
  • Urn (family-provided)—
  • Cash advances$400
Total$3,200
Saved$6,350

What changed: The toolkit flagged that the “required” container is illegal under the FTC Funeral Rule for direct cremation, and gave the family a script to decline the memorial-package upsell.

The Martinez family

central California

Traditional burial with viewing

What the funeral home quoted
  • Basic services fee(predatory)$3,200
  • Embalming(not legally required)$1,100
  • Body preparation$550
  • Viewing at funeral home(predatory)$850
  • Service facility (funeral home chapel)$950
  • Hearse$650
  • Family limousine(upsell)$600
  • Casket (“protective”)(high markup)$5,500
  • Outer burial container$1,800
Total$15,200
What they paid after the toolkit
  • Basic services fee(fair range)$2,200
  • Embalming(declined; refrigeration used)—
  • Body preparation (dress only)$250
  • Viewing at funeral home$400
  • Service held at family church(no facility fee)—
  • Hearse$300
  • Family drove themselves—
  • Plain hardwood casket (third-party)$1,200
  • Outer container (per cemetery req.)$900
Total$5,250
Saved$9,950

What changed: Declined embalming (no state requires it; refrigeration is always legal), held the service at the family's own church, and ordered a casket from a third-party seller — funeral homes must accept outside caskets without any fee under the FTC Funeral Rule.

The Patel family

metro New York

Cremation with memorial service

What the funeral home quoted
  • Basic services fee$2,800
  • Body preparation$450
  • Service facility$850
  • Cremation$1,200
  • Rental casket for service(high markup)$1,800
  • Memorial package(upsell)$1,200
  • Urn (funeral home)(markup)$750
Total$9,050
What they paid after the toolkit
  • Basic services fee$2,000
  • Body preparation (minimal)$250
  • Service facility (shorter rental)$500
  • Cremation$800
  • Rental casket (negotiated)$700
  • Programs printed at home—
  • Urn (family-provided)—
Total$4,250
Saved$4,800

What changed: Negotiated the rental casket fee down using comparable-quote data from two other homes, declined the memorial bundle in favor of DIY programs, and brought their own urn.

Across these three cases the toolkit saved an average of $7,033 per family. The fee is $199. That’s a 35x return.

14-day money-back guarantee

If we don’t save you money, you don’t pay.

Email support@honestfuneral.co within 14 days and we refund the full $199. No form, no questions. That is the entire deal.

Why we’re different

Your $199 is our only revenue.

The funeral industry runs on commissions and kickbacks. Every “free” service that lists homes is taking referral fees from those homes — which is why their recommendations follow the money, not your best interest.

We take zero. No commissions, no referral fees, no kickbacks from any funeral home, cemetery, monument company, or vendor. That’s why we can tell you honestly whether the quote you got is fair — and push back when it isn’t.

What the toolkit does
  • We call funeral homes for you. Three to five in your area, as your named advocate. They send written itemized prices. We bring them back to you side by side.
  • The 30-day checklist after the funeral. Death certificates, Social Security, banks, life insurance, the works — in order, with help on every step.
  • Plus everything else. Obituary helper, eulogy helper, price-list analyzer, pre-meeting worksheet, veterans benefits checker, certificate calculator. All unlocked.

First, create your free account.

We use email + a sign-in link — no password to remember. After you’re signed in, you’ll land back here to complete checkout.

Create my account →

Stuck or just need to hear a human voice?

Call (555) 555-5555

9am–9pm ET, every day.

Prefer email? support@honestfuneral.co