How it works
How the outreach actually works.
Everything on this site is free to families — the price lookup, the prep kit, the obituary helper, the 30-day checklist, all of it. That includes contacting funeral homes for you and comparing their quotes side by side. We contact homes on your behalf at no charge. Here’s every step.
We vet funeral homes region by region, and our team isn’t sending outreach emails yet. Start the flow and we’ll prepare everything — the vetted homes near you and the exact request each would get — and your case page will always say plainly what has and hasn’t been sent.
- 1
We find vetted funeral homes near you.
You tell us your area and how far you'd travel; we line up the nearby homes we've personally vetted — only vetted homes are ever contacted. Nothing goes out until you've given written authorization, and you see every home on the list, by name, on your case page.
- 2
It's free to families — we contact homes on your behalf at no charge.
There's nothing to pay. No commissions, no kickbacks, no referral fees from funeral homes. Families never pay either — any revenue we earn comes from the institutions that serve families, like hospices and employers.
- 3
Every email identifies us as your advocate — by name.
Sent from arrangements@honestfuneral.co. We don't pretend to be you. The family's surname is mentioned; no other identifying details unless you tell us to.
- 4
We invoke your FTC Funeral Rule right to a General Price List.
Homes that respond send their prices. Homes that refuse self-select out.
- 5
We summarize the responses for you — real prices, line by line.
In your account dashboard (free to create — no credit card). Side-by-side comparison, with the outliers flagged. You read it when you have a quiet minute.
- 6
You pick a home at no extra charge, or you pick none.
Choosing a home costs nothing more. If you pick one, we help schedule the in-person arrangement meeting and stay on email for any pre-meeting questions or post-meeting disputes. You attend the meeting in person and sign all paperwork directly with the home — we never sign for you, and we don't take a cent from any funeral home.
Free to families. Always.
Everything on the site is free to families — the tools and the funeral-home outreach. There’s nothing to pay and no subscription. No commissions from any funeral home. No referral fees. Any revenue we earn comes from the institutions that serve families — hospices and employers — never from funeral homes or insurers, and never from you.
Why it works
Funeral homes respond differently to a documented, comparing buyer than to a grieving family alone. Every email signals we know the FTC Funeral Rule and that the family is comparing — that’s the leverage this flow is built on.