How it works
How the outreach actually works.
Everything on this site is free to families — the price lookup, the prep kit, the obituary helper, the 30-day checklist, all of it. That includes contacting funeral homes for you and comparing their quotes side by side. We contact homes on your behalf at no charge. Here’s every step.
- 1
We find the funeral homes near you, and you approve the list.
We line up to nine homes in your area. You approve the list before anything goes out — we only contact homes once you're in.
- 2
It's free to families — we contact homes on your behalf at no charge.
There's nothing to pay. No commissions, no kickbacks, no referral fees from funeral homes. We keep families free because we're funded by the institutions we partner with.
- 3
Every email identifies us as your advocate — by name.
Sent from advocate@honestfuneral.co. We don't pretend to be you. The family's surname is mentioned; no other identifying details unless you tell us to.
- 4
We invoke your FTC Funeral Rule right to a General Price List.
Homes that respond send their prices. Homes that refuse self-select out.
- 5
We summarize the responses for you — real prices, line by line.
In your account dashboard (free to create — no credit card). Side-by-side comparison, with the outliers flagged. You read it when you have a quiet minute.
- 6
You pick a home at no extra charge, or you pick none.
Choosing a home costs nothing more. If you pick one, we help schedule the in-person arrangement meeting and stay on email for any pre-meeting questions or post-meeting disputes. You attend the meeting in person and sign all paperwork directly with the home — we never sign for you, and we don't take a cent from any funeral home.
Free to families. Always.
Everything on the site is free to families — the tools and the funeral-home outreach. There’s nothing to pay and no subscription. No commissions from any funeral home. No referral fees. We keep families free because we’re funded by the institutions we partner with, never by funeral homes or insurers.
Why it works
Funeral homes respond to Honest Funeral differently than they respond to a grieving family. Every email signals we know the FTC Funeral Rule and we’re comparing. The prices we get back tend to reflect that.