How the toolkit works
What the $199 toolkit actually does.
One charge, the whole arc. We contact funeral homes for you, compare quotes side by side, walk you through the 30-day post-funeral checklist, draft the obituary, file VA benefits — everything unlocks at once. Here’s every step, start to finish.
- 1
You authorize us to contact funeral homes on your behalf.
We'll email up to nine homes near you. You approve the list before anything goes out.
- 2
Every email identifies us as your advocate — by name.
Sent from advocate@honestfuneral.co. We don't pretend to be you. The family's surname is mentioned; no other identifying details unless you tell us to.
- 3
We invoke your FTC Funeral Rule right to a General Price List.
Homes that respond send their prices. Homes that refuse self-select out.
- 4
We summarize the responses for you — real prices, line by line.
In your account dashboard (free to create — no credit card). Side-by-side comparison, with the outliers flagged. You read it when you have a quiet minute.
- 5
You pick a home, or you pick none.
Either way, you contact the chosen home directly. We step aside. No hand-off calls, no sales pressure.
- 6
Flat $199 upfront, via Stripe.
Charged when you start the toolkit. No commissions, no kickbacks, no referral fees from funeral homes. Money-back in 14 days if we don't save you anything documentable.
Flat $199 once. Money-back in 14 days.
One $199 charge unlocks the full toolkit for your account. No subscriptions. No commissions from any funeral home. No referral fees. If we don’t save you anything documentable in 14 days, email us and we refund you in full — no questions, no form.
Why it works
Funeral homes respond to Honest Funeral differently than they respond to a grieving family. Every email signals we know the FTC Funeral Rule and we’re comparing. The prices we get back tend to reflect that.